Microsoft Ignite 2021: Business Empowerment Oriented Technology Updates

Microsoft Ignite 2021: Business Empowerment Oriented Technology Updates

March 19, 2021 | Digital Marketing, Microsoft Ignite Event

2020 has requisite all the businesses to transform from desk to desktop and the year was a wake-up call for everyone. Professionals have lost the jobs and businesses have faced losses due to digital absence. As we all have to keep on moving with the situation, tech experts have built a vision to help empower the corporate world with digital technology that opens the doors of potential to stay adaptable and sustainable throughout the coming decade and surpassing.


Recently in an event of Microsoft Ignite 2021, a huge technological revolution was announced for various business growth. In individual technology, they have highlighted the paramount business application benefits so that all industries can advance their techs.

Best Announcements by Ignite 2021 for Business Empowerment

  • New and updated capabilities are added between Microsoft Dynamics 365 and Microsoft Teams to make processes more collaborative and accessible.
  • Sellers will be able to track the career movements of contacts using LinkedIn Sales Navigator.
  • Without leaving Dynamics 365 Sales; in Microsoft Teams, the sales records connectivity feature will be available.
  • Marketers will get the feature to set up, promote and report events hosted on Microsoft Teams directly from Dynamics 365 Marketing.
  • With access to Microsoft Teams, chat capability agents can easily find and collaborate with the right SMEs directly from the flow of their work to rapidly resolve customer issues.
  • Task management functionality allows managers and workers to create task lists, manage assignment criteria and track task status with native integrations among Commerce back office, retail store, and Microsoft Teams applications.
  • Human Resources (HR) will be available later this year directly within Microsoft Teams, giving employees self-service access that can free up HR staff.
  • Managers will be able to easily review and approve time-off requests with just a few clicks.

How to Improve the Customer Journey through Personalized Interactions?


Now a day user expectation is changing significantly. Businesses need to expand from segment-based to moment-based marketing, from megaphone messaging to personalizing a holistic customer journey for everyone. Updates to Dynamics 365 Marketing, Dynamics 365 Customer Insights, and Dynamics 365 Customer Voice help businesses reach this goal.

Microsoft has announced real-time customer journey orchestration capabilities in Dynamic 365 Marketing to be released as a part of the April release wave-1 updates in Europe and North America. Various teams of marketing, sales, commerce, and services will be able to drive real-time engagement experience to earn loyalty faster than usual. Also, they will have artificial intelligence (AI) across digital and physical touchpoints to build customer trust with a unified, adaptable platform.

One of the amazing capabilities of Microsoft Teams Connect is seamless & collaborative connections. With it, organizations will be able to leverage interruption-free connectivity between team & customers, partners, suppliers, or other external parties. The shared channels are now in present with private preview. The motive behind the step was to add user experience as well as increase deep collaboration capabilities to bring teams & businesses together.

As per Mr. Jared Spataro, Corporate VP for Microsoft 365 few additions were essentially in demand like,

  • External/Internal chat from the same platform
  • Meetings scheduling
  • App collaboration and real-time document co-authoring
  • Maintaining control over how users access data and information

His ultimate goal or presentation was revolving around hybrid workplace availability because

Survey-80% Survey-70%


To highlight the inspirations and excitement of the announcement Mr. Satya Nadella, CEO-Microsoft also tweeted a short video describing the change in employee expectations and addressed flexibility as a key.

Improvements in Power Platforms for better Business Reporting


Through power platforms, various businesses get additional self-support via Power Automate Desktop at no extra cost. It helps in creating automated workflows between apps and services to synchronize files, get notifications, collect data, and more.

In addition to this Microsoft Ignite 2021 also launched capabilities in analytics and insights tools know as Power Platform. Microsoft Power Automate Desktop offers robotic process automation (RPA) capabilities to automate time-consuming manual work with ease that too with present Windows 10 at no additional cost.

The latest update to Power BI Premium is now live with,

  • Flexibility to license per user or per capacity;
  • Faster processing — up to 16x performance boost with Microsoft managed architecture;
  • Autoscale to automatically add capacity when needed; and
  • Consistent and reliable cost management with utilization metrics.

Top 5 Pillars of Tech intensity

Mr. Satya Nadella CEO of Microsoft explained the importance of Tech intensity addressing five pillars,

  • Ubiquitous and decentralized computing
  • Sovereign data and ambient intelligence
  • Empowered creators and communities everywhere
  • Expanded economic opportunity for every member of the global workforce
  • Trust by design


“Every organization will need to harness these five attributes to build their own digital tech intensity so they can create the proprietary technology required to generate durable competitive advantage. They will need not only to adopt technology but build their own technology.”

His vision behind the presentation was to let professionals discover the cloud advances that will enable every organization in every sector to create a broad economic surplus. He believes,

“A cloud that helps small businesses become more productive, multinationals more competitive, non-profits more effective, and governments more efficient, that improves healthcare and educational outcomes, amplifies human ingenuity, and allows people everywhere to reach higher.”

To conclude the entire event below are the highlights that prove the ability of technology in support of business empowerment.

  • New integrations between dynamics 365 and Microsoft Teams make business processes more collaborative and accessible.
  • Dynamics 365 intelligent order management coming in preview.
  • Real-time personalized customer experience capabilities coming to dynamics 365 marketing in public preview.
  • Robotic process automation from Microsoft power automate now included with windows 10.
  • New Power BI premium architecture and features now in preview.
  • Microsoft launches open-source low-code programming language, Microsoft Power FX.
  • Power platform releases new it governance and security features.
  • Power virtual agents AI capabilities released in preview.
  • New Microsoft industry clouds released to preview; healthcare cloud updated.
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